Your Business Development Partner for Scalable Growth
A Business Development Partner You Can Trust
Hi, I’m Wael, founder of SMRT Consulting. After a decade of leading growth transformations in the corporate world and co-founding my own startup, I realized something most founders learn too late:
Building a great product is only half the equation. The other half? Sales. Clients. Revenue.
That’s where SMRT Consulting comes in.
What We Do (and Why It Matters)
We don’t just coach owners, we work alongside business owners and teams to build real momentum. Whether you are a startup figuring out your first sales playbook or an SME looking to break through growth plateaus, we help you build solid pipelines, refine your offering, and close deals that move the needle.
No fluff. No recycled advice. Just hands-on business development support tailored to help you grow smarter and faster.
Who We Work With
We’re a hands-on team of Growth Managers, each working with no more than four clients at a time. That means when we partner, you’re not just a name on a list, you get real attention, real support, and real traction.
Our model is simple: we earn trust before asking for it. That’s why we don’t take equity upfront. But if we believe in what you’re building, and the timing is right, we’re open to deeper, long-term partnerships, including potential investment.
Let’s make it happen.
Why SMRT?
Because too many founders are stuck pitching when they should be closing.
Because chasing investors feels urgent, but building revenue is what makes you unstoppable.
Because we have built startups, burned out, bounced back, and now help others avoid mistakes, and do it better.
SMRT isn’t about vague strategies or pretty pitch decks, it’s about execution that moves the needle. That means landing your first customers, testing your real value in the market, and building a business that’s fueled by sales, not just hope.
We don’t obsess over vanity metrics. We help you build systems that bring in cash, convert leads, and prove your business works, long before your next investor meeting.
Because funding buys time, but revenue builds leverage. And in today’s market, that’s everything.
Let’s build your business together, one deal, one client, one move at a time.
It's a pleasure to meet you and I look forward to seeing you soon!
WAEL SASSO
MY EXPERIENCE
Some of the Projects I worked on and were tremendous learning experiences
CARLOGIK
Auto Repair Marketplace
CarLogik was born to bring transparency to the UAE’s second-hand auto repair market. Over time, we evolved to meet the needs of workshops, pivoting to develop an innovative booking tool that enables them to create professional websites with integrated live pricing systems, revolutionizing how they connect with customers.
TSSP
Manufacturing Facility
My team and I successfully managed a $140 million M&A deal in Saudi Arabia. Following the merger, I led the creation of a Strategic Planning Department, driving the transformation of the mill into a top-tier multinational company, which is now listed on the Saudi Stock Exchange.
Salfa
Entertainment Website
Salfa is a unique platform designed to bring people together through the power of storytelling. By addressing boredom and loneliness, it offers a space for meaningful conversations—whether online or in person—fostering bonds through shared stories.
Teta's Kitchen
Cloud Kitchen Concept
Teta’s Kitchen brings traditional Arabic cuisine to life, offering homemade dishes crafted with love and care. Combining authentic flavors with modern convenience, it delivers a unique dining experience that celebrates heritage and community.
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