OUR PROJECTS
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CarLogik was where it all started, a founder-led hustle trying to fix trust in the auto repair space. In the first 3 months, we had zero revenue, no traction, and no structured sales strategy. That changed fast. Once we applied SMRT’s Business Development as a Service (BDaaS) frameworks, targeting high-value customer segments, systematizing outreach, and building strategic partnerships, we closed over AED 1 million in bookings in our first year.
SMRT also helped identify new revenue vectors, like B2B fleet partnerships and API integrations, turning CarLogik into more than just a marketplace. That’s the power of structured, intentional BD.
KIINZ is a beautiful idea brought to life by Nadine, a platform connecting people with handcrafted treasures rooted in culture and creativity. KIINZ had a strong brand and clear purpose: connecting customers to beautiful, culturally inspired handmade products. But growth relied too much on the founder’s network and chance discovery. SMRT came in to shift things from passive to proactive. We built a full BD playbook: clear ICPs, consistent messaging, and targeted outreach to retail buyers, concept stores, and event curators. Within 90 days, KIINZ had tripled its monthly inbound interest and opened up new sales channels via pop-ups and regional partnerships. BD wasn’t a side hustle anymore, it became a core growth engine.
Salfa is a platform dedicated to connecting writers and fostering creativity. Salfa started as a passion project, a platform for writers and creatives to connect. It had early users, but no scalable business development. SMRT helped turn things around. We redefined the ICP (educators, youth programs, and literary organizations), developed customized outreach templates, and launched a weekly outbound cadence. In six months, Salfa secured six institutional partnerships, ran three paid community programs, and saw a 4x increase in B2B inquiries. SMRT also uncovered monetization paths the founder hadn’t considered, from licensing content to bundling subscriptions with schools. Structure turned vision into traction.
TETA'S KITCHEN: TURNING TRADITION INTO BUSINESS
Teta's Kitchen started as a dream to bring the warmth of home-cooked, traditional Arabic food to the community. Teta’s Kitchen had a loyal customer base and a product everyone loved, but growth was capped by word-of-mouth and the founder doing everything. SMRT stepped in to build a real go-to-market strategy. We developed a clear ICP (corporate catering + high-income households), built a referral partner network (event planners, wellness coaches), and created a systematic BD calendar. In four months, monthly recurring revenue doubled, and Teta’s secured its first corporate catering retainer. Founders stopped chasing leads, SMRT made leads come to them.
Welcome
to SMRT
Stop running BD on gut instinct and WhatsApp chats! Book a free 30-minute call with SMRT Consulting., and we’ll map how to turn your business development from reactive to repeatable. No fluff, just real frameworks, real strategy, and real traction. Let’s build your growth engine.