De-Risked Entry & Growth into Africa
BD to help B2B companies enter, validate, & scale in West Africa
Best fit: B2B SMEs with an existing offer, looking to expand into West Africa with a clear go-to-market approach
Why Most Companies Get West Africa Market Entry Wrong
Most companies don’t fail in West Africa because the market lacks opportunity.
They fail because they enter without structure, local validation, and a clear path to revenue.
Interest is mistaken for demand. Conversations are mistaken for traction.
And partnerships are signed before deals are ever closed.
At SMRT, we focus on de-risked market entry, which means validating demand first, then building structure around what actually sells.
Mistake 1: Interest is Not Demand
Meetings, introductions, and positive feedback don’t equal buyers. Until someone is willing to pay, there is no market.
Mistake 2: Partners Too Early
Distributors & local partners only work after demand is proven. Used too early, they hide real problems & slow learning.
Mistake 3: Scaling Before Validating
Expanding to multiple countries before closing repeatable deals in one multiplies risk instead of reducing it.
Growth Through Business Development
Revenue Starts with Real Demand
In West Africa, interest is cheap, many companies mistake meetings, introductions, & positive feedback for traction. We help you identify who actually buys, why they buy, and close deal, before you scale. BD is about validating real demand early & building revenue on what actually converts.
➜ De-risk market entry by validating buyers before scaling execution
Why Companies Still Get Market Entry Wrong
Especially when expanding into new markets
False Market Confidence
Companies mistake interest, and meetings, for demand.
This leads to overestimating opportunity and committing capital too early.
Premature Team &
Partner Build-up
Hiring teams or signing local partners before deals are proven increases cost and complexity, without reducing risk.
Strategy Without Execution Reality
Expansion plans fail when strategy isn’t tested against real buyer behavior.
Slides don’t close deals. Conversations do.
Ready to De-Risk Your Market Entry?
This is not a sales call.
We use this session to understand your market, your current assumptions, and where risk is likely to show up, before you commit time, money, or resources.
If there’s a clear path forward, we’ll outline it. If not, we’ll tell you why.
Our Clients
